INTRODUCTION TO BUSINESS METRICS

This unit introduces students to the quantifiable measures used to track, monitor and assess the success or failure of business performance and various business processes. The main goal of measuring business metrics is to track cost management or to maximise revenue opportunities. The overall goal of employing them is to communicate a company's progression toward certain long and short-term strategic objectives.

Business metrics is also the study of qualitative measures used to provide leading indicators for an organisation. These involve metrics pertaining to customer satisfaction, quality of customer service, the success of marketing campaigns and brand loyalty. The combination of quantitative and qualitative metrics provides a clearer picture of an organisation’s performance and future potential.